The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes are named with adjectives. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: not one of them commits to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue easier to read. The number carried in a model name gives the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 comes in at twelve. That single fact is worth more in practice than any amount of styling copy, and it is the backbone of this explainer.
The system runs further than the flagship alone. The list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant to be read literally. What follows sets out how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, spelled out
Take the number in the name, add the word inches, and you have the width of the bag. That is the system in full, applied consistently enough across the numbered families that it deserves to be treated as a rule rather than a coincidence. It is unusually honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small at one house can be bigger than a Medium at another, yet ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than approximation. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.
| Bag | Size number as width | Dimensions as published (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft https://yslsale.org/shoulder-bags/ Margaux 15 | 15 in | Width by name; measurements not listed |
| Margaux Shoulder 12 | 12 in by the name | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Roughly 17 x 12 x 9 in |
| India 10.00 | 10 in | Not officially published |
| India 12.00 | 12 in | No official figures published |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width by name only |
| Marlo 14 | 14 in | Only the width, taken from the name |
| Sofia 8.75 | 8.75 in | Archive piece; not listed officially |
| Sofia 10 | 10 in | Archive piece; not listed officially |
What the number leaves unsaid
Width is one dimension out of three, and the other two do not scale with it in any reliable way. Set the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is not a straight scaling of the smaller one. What actually changes is the height, up by two inches, and the width, up by the same. In practice that means stepping up a size gives you a taller mouth and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be smaller than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number leaves out. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is exactly why both sizes ship with a removable shoulder strap. The interior fittings also differ, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those matter more than an inch of width. Use the number to place the bag on a scale, then read the specification to make sense of it.
The Margaux Shoulder 12, where the rule bends
There is one current model that defies the pattern, and it is better stated clearly than left quiet. A twelve sits in the name of the Margaux Shoulder 12, but the brand publishes its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal outside measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson carries over: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as a pointer rather than a measurement.
What each width actually holds
Translating inches into daily use is the step most guides leave out. Anything under ten inches wide is a phone, cardholder, keys and lipstick proposition, the territory of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, room enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, where documents and a tablet are no longer a squeeze. Seventeen inches, as on the Margaux 17, reads as a travel dimension rather than an everyday one.
- 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
- 12 in: the most useful width in the line and the one most buyers settle on.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.
Price tracks width, but material moves faster still
Price follows size, but not as closely as you would expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs roughly $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a much larger step for the same two inches. Bigger jumps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.
The unnumbered bags
Much of the line sits outside this system, and it is the mixing of the two conventions that breeds confusion. The Park Tote family uses words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are shorthand for orientation, routinely read as north-south for taller shapes and east-west for wider ones.
Turning inches into a choice
What makes a literal sizing system useful is that you can prove it before buying. Measure a bag you already own and like, then compare its width to the number in the model name you have in mind. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft construction. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement implies. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. That trade-off, rather than the number itself, is the real choice in front of you when you buy row handbags in a numbered family.